Smiling woman with gray wavy hair wearing a light blue dress against a plain background.

What started as a response to founder frustration has become a system for turning chaos into clarity, and marketing into a real growth engine.

illumination is a marketing consultancy for fintech and financial service founders who’ve outgrown duct-taped tactics and need a system that scales.

We don’t do bloated budgets or vanity campaigns. We build strategic engines that turn scattered marketing into measurable growthat a fraction of the cost of a full-time CMO or traditional agency.

Founded by Mandy MacPhee, a 20+ year fintech marketing leader, illumination brings deep experience in brand strategy, GTM alignment, and demand generation. We translate business goals into marketing strategies that deliver investor-ready momentum and revenue results.

The spark that cuts through the noise

  • Mandy has a unique ability to balance creativity with a data-driven mindset to deliver results. She has an incredibly strong grasp of digital marketing, demand generation, and performance analytics, but is also passionate about how creative can elevate and transform a brand.

    Erin O’Connor, Executive VP, HiFi

  • I strongly believe one of the greatest contributors to the success of a leader is the ability to break the formality walls and work to develop meaningful relationships. A virtue Mandy naturally carries and demonstrates with all her interactions.

    Paulo Salomao, Founder and CEO, King Ursa

  • Mandy's dedication and work ethic are truly commendable. She is always focused on achieving the best outcomes and shows a remarkable ability to navigate complex marketing challenges.

    Mark Nicholson, SVP Marketing, Communications & CX, Aviso

  • Mandy has an amazing knack for cutting through the fluffy marketing narrative and speak plainly, strategically, and intuitively. Her experience in the financial sector is unmatched.

    Dave Nourse, VP, Growth, M&H

  • Mandy consistently demonstrates exceptional strategic marketing skills, bringing innovative ideas and a strong analytical approach to our projects.

    Mark Nicholson, SVP, Marketing, Communications & CX, Aviso

Let’s cut the chaos and build what works

Ready to scale without the bloat?

If your marketing feels scattered, stalled, or strapped to guesswork, it’s time for a better way.

Fill out the form and we’ll talk next steps. No pitch deck required. Just clarity, traction, and a path forward.