Insights
This is where I write.
These pieces reflect how I think about leadership, growth, and the work founders carry as things scale.
Some posts are reflective.
Some are practical.
All of them come from time spent inside real companies, real decisions, and real responsibility.
You’ll see themes here that also show up in my book The Work That Holds You and in the conversations I host through CMOs Without Borders, but this space is intentionally about the writing itself.
Take your time.
Turning challenges into opportunities: The critical role of a strong marketing strategy during volatile times
I’m not sure what will happen in the Canadian economy with the recent tariff and US-Canada trade war announcements. What I can opine on is the unique set of challenges this presents for fintech companies and what a strong marketing strategy can do. These challenges don’t have to spell trouble—they can be a chance to rethink, recalibrate, and grow. A strong marketing strategy isn’t just a shield during uncertain times; it’s a tool to unlock new possibilities.
Let’s build marketing that earns its keep
Thinking about growth without hiring a small army?
If your marketing has grown organically and now needs structure, that’s a good problem to have. It just means the next chapter needs a clearer plan.
Fill out the form and we’ll talk through next steps. No pitch deck required. Just practical direction and a plan that fits the stage you’re actually in.