Insights
This is where I write.
Some posts are reflective.
Some are practical.
All of them come from time spent inside real companies, real decisions, and real responsibility.
You’ll see themes here that also show up in my book The Work That Holds You and in the conversations I host through CMOs Without Borders, but this space is intentionally about the writing itself.
Take your time.
The Work That Holds You
If you’re looking for a deeper, more complete expression of this thinking, my book The Work That Holds You explores these ideas at length. It’s written for founders who are still personally holding the business and starting to sense that the way they’re holding it cannot be the long-term answer.
Some of this work is supported by a living prompt toolkit that is updated as tools evolve. You can access the current version here.
CMOs Without Borders
If you prefer to hear these ideas explored through conversation, CMOs Without Borders is where I sit down with experienced marketing and growth leaders to talk about how this work actually shows up inside real companies.
The Trust Gap Report
If you'd rather start with the numbers, The Trust Gap Report brings together 93 financial services marketing statistics from 2025 and 2026, organized by the seven stages of trust. Filter it for fintech, community banks and credit unions, or wealth management, and see what each number means for your business.
Read the whole table
A childhood at the mahjong table, a new mahjong craze, and what wealth management marketing misses when it studies the tiles and skips the people holding them.
Let’s build marketing that earns its keep
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