Mandy MacPhee Mandy MacPhee

Fractional CMOs can be gamechangers for SMEs

In today's fast-paced business environment, small to mid-size fintech and financial services firms often face the challenge of needing high-level marketing expertise without the budget or resources to hire a full-time Chief Marketing Officer (CMO). This is where fractional CMO services comes into play.

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Mandy MacPhee Mandy MacPhee

A marketer’s contribution to contribution margin

Marketers, with their boundless creativity and strategic skills, are often overlooked as a key driver of contribution margin for successful businesses. CEOs recognize the significance of this KPI, but they don't always hold their marketing teams accountable for this crucial metric.

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