Timeless traits of great leadership
Great leadership is about getting it right; it’s not about being right. By embodying key traits like curiosity, vision, and empathy, leaders can transform their skills and create a lasting impact. This article explores how timeless traits like these can inspire greatness and foster a culture of continuous learning and collaboration.
Harnessing the power of AI as a CMO
Explore how CMOs can leverage AI to create personalized customer experiences, streamline operations, and drive data-informed strategies. By blending innovation with human expertise, AI empowers businesses to scale effectively and thrive in the competitive fintech industry.
Turning challenges into opportunities: The critical role of a strong marketing strategy during volatile times
I’m not sure what will happen in the Canadian economy with the recent tariff and US-Canada trade war announcements. What I can opine on is the unique set of challenges this presents for fintech companies and what a strong marketing strategy can do. These challenges don’t have to spell trouble—they can be a chance to rethink, recalibrate, and grow. A strong marketing strategy isn’t just a shield during uncertain times; it’s a tool to unlock new possibilities.
Fractional CMOs can be gamechangers for SMEs
In today's fast-paced business environment, small to mid-size fintech and financial services firms often face the challenge of needing high-level marketing expertise without the budget or resources to hire a full-time Chief Marketing Officer (CMO). This is where fractional CMO services comes into play.
A marketer’s contribution to contribution margin
Marketers, with their boundless creativity and strategic skills, are often overlooked as a key driver of contribution margin for successful businesses. CEOs recognize the significance of this KPI, but they don't always hold their marketing teams accountable for this crucial metric.
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